SLCBC BikeEd 2007 Marketing RFP - Revision history

Quill: Undo revision 8730 by Imywejyh (Talk)

2010-11-24T16:25:21Z

Undo revision 8730 by Imywejyh (Talk)

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	~~=[http://umuziny.co.cc Under Construction! Please Visit Reserve Page. Page Will Be Available Shortly]=~~
	''Request for Proposal:''		''Request for Proposal:''

2010-11-24T09:03:17Z

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			=[http://umuziny.co.cc Under Construction! Please Visit Reserve Page. Page Will Be Available Shortly]=
	''Request for Proposal:''		''Request for Proposal:''

2009-07-30T17:11:35Z

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	801-688-0183 cell		801-688-0183 cell
	801-466-3856 fax		801-466-3856 fax

			[[Category:Salt Lake City Bicycle Collective]]

2007-03-06T19:55:05Z

Set up media schedules

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	=== Set up media schedules ===		=== Set up media schedules ===

	* Based on marketing plan, broker media schedules for radio, print, billboards and TV.		* Based on marketing plan, broker media schedules for radio, print, billboards and TV with an ideal start date of May 1st. If media will suffer as a result of a tight deadline, advise another one.

	* Provide quotes and budget with range of time/space		* Provide quotes and budget with range of time/space

2007-03-06T19:47:54Z

What

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	== What ==		== What ==

	BikeEd Marketing		BikeEd Marketing will be a three phase process, creating the messages, picking the appropriate media messages, and finally purchasing that media.

	== Scope of work ==		== Scope of work ==

2007-03-06T19:46:29Z

2007 Schedule

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	'''March 19''' Deadline for review of proposals		'''March 19''' Deadline for review of proposals

	'''~~April 2~~''' Project start date.		'''March 26''' Project start date.

	'''April 15''' Message concepts developed and ready to implement		'''April 6''' Message concepts developed and ready to implement
	~~Media schedules prepared and ready to execute~~

	'''May 1''' Advertising campaign begins for all media		'''April ?''' Media schedules prepared and ready to execute

			'''May 1''' Advertising campaign begins for all media

	'''November 4''' End-of-Seasion meeting to review success		'''November 4''' End-of-Seasion meeting to review success

2007-03-06T19:34:34Z

Develop media messages to address specific audiences

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	* Media message should ''market'' the League of American Bicyclists' [http://www.bikeleague.org/programs/education/courses.php BikeEd program]		* Media message should ''market'' the League of American Bicyclists' [http://www.bikeleague.org/programs/education/courses.php BikeEd program]

	* Media messages should ''target'' the [[SLCBC BikeEd Marketing Proposal\|5 audience types]] ~~already~~ identified by the Collective.		* Media messages should ''target'' the [[SLCBC BikeEd Marketing Proposal\|5 audience types]] identified by the Collective.

	* Media messages concepts to be developed in collaboration with Bicycle Collective.		* Media messages concepts to be developed in collaboration with Bicycle Collective.

2007-03-06T19:24:16Z

Set up media schedules

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	* Provide quotes and budget with range of time/space		* Provide quotes and budget with range of time/space

			* Pending Bicycle Collective approval, execute media schedules.

	=== End-of-Year report on project ===		=== End-of-Year report on project ===

2007-03-06T19:23:03Z

Set up media schedules

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	=== Set up media schedules ===		=== Set up media schedules ===

	* Based on ~~Broker~~ media schedules for radio, print, billboards and TV.		* Based on marketing plan, broker media schedules for radio, print, billboards and TV.

	* Propose budget based on media schedules.		* Provide quotes and budget with range of time/space

	* Provide quotes with range of time/space

	=== End-of-Year report on project ===		=== End-of-Year report on project ===

2007-03-06T19:22:12Z

Scope of work

← Older revision		Revision as of 19:22, 6 March 2007
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	''Develop, present, execute, and evaluate marketing plan''		''Develop, present, execute, and evaluate marketing plan''

	~~'''~~Develop media messages to address specific audiences~~'''~~		=== Develop media messages to address specific audiences ===

	* Media message should ''market'' the League of American Bicyclists' [http://www.bikeleague.org/programs/education/courses.php BikeEd program]		* Media message should ''market'' the League of American Bicyclists' [http://www.bikeleague.org/programs/education/courses.php BikeEd program]
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	* Develop and present marketing plan with message and appropriate media types.		* Develop and present marketing plan with message and appropriate media types.

	~~'''~~Set up media schedules~~'''~~		=== Set up media schedules ===

	* Based on Broker media schedules for radio, print, billboards and TV.		* Based on Broker media schedules for radio, print, billboards and TV.
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	* Provide quotes with range of time/space		* Provide quotes with range of time/space

	~~'''~~End-of-Year report on project~~'''~~		=== End-of-Year report on project ===

	* Provide a detailed report of all completed media schedules. This should answer when, duration, location for each media item.		* Provide a detailed report of all completed media schedules. This should answer when, duration, location for each media item.